logo & identity
Huracan Coffee – direct trade, specialty coffees, that flow to the roastery in Lithuania from the small farms in the whole coffee growing world. The new identity for the roaster was inspired by old naval maps that used to show animated winds blowing on the sails from all four corners.
Primitive arts and ethnic motives inspired a minimalist geometric graphic language that dominates the packaging, communication and collateral materials.
This simplistic graphic expression also helped to create a simple visual map, that allows coffee lovers to recognize the dominating flavor groups and simplify the choice process.