product line packaging
It’s a revamp of the ready made product line of one of the major retailers in Lithuania.
With pre-existing logo of an IKI branded glove, strict limitations when it comes to color schemes and with variety of SKU’s in very different categories, initially it was a tough challenge.
Its name translates as “made at IKI”. It suggests that the food is just made, be it a freshly baked baguette or Caesar’s salad. Different products, very different types of packaging and all but freshness in common.
To unify the designs throughout the whole line of products a checkered pattern of a table cloth was chosen. With slightly different variations it was featured throughout the whole range of ready made products. In addition new functional typography was introduced while the original brand logo remained in tact.