Branding

Telia Nonmuseum

TELIA NONMUSEUM
branding

It’s a unique place where history happens not behind the glass but right in front of you. Here the history of Vilnius is being told by modern sound and light projection technologies in spectacular 15 minutes. And that’s why we called it Nonmuseum.

 

The idea of the logo is to communicate the shifting passage of time and process of historical pieces coming together to tell stories in a non-traditional way.

 

Graphic elements together with photography of projections conceptually connect the old and the new, the past and the present. Using different sizes of the elements makes the identity easy to apply to various assets.