branding & way-showing
The task was to refresh identity of a post-Soviet airport. The new face had to portray relaxed and unrushed experience of travelling through this small and cosy airport. What’s most unique about Vilnius airport is its location close to the centre of the city, which gives the opportunity for every passenger to study Vilnius from close above while landing or taking off. The logo depicts a passing blur of colour that a traveller would see from the plane – typical red roofing of the old town, the vast green areas of parks, the blue of the river Neris and the yellow crop fields around the city.