BUT NOT AGENCY
Really, we are not. We are something in between an agency and a freelance service. One could call it advertising collaboratory.
We do not employ a bunch of creatives so we don’t have to overcharge you when doing a simple internet banner just to be able to pay their salaries. However we hire the best people when you need them for the specific project. Like once said by McDonald’s, cheap for us – cheap for you.
WE DO PROJECTS,
It means, that you don’t have to promise us a three year contract and a certain advertising budget. It also means you don’t have to change your current agency to do a project with us. It’s like a one night stand: all the fun with no prenup.
Although we work with freelancers, we don’t rely on skype. We bring them together for a specific project and they work under one roof until the project is finished. Or until they find the key and escape.
ADVERTISING IS SOLUTION,
…WHAT IS THE PROBLEM?
We all have been there. Standard agencies are very quick to start working on execution: write TV scripts for a project that would have better results being executed through an event or social media. In that regard we’re not standard. But then again, we’re not an agency either.
Communication audit that is. That’s a first step in any project we do: identify a root problem and agree upon the kind of expertise will be needed to solve it. In fact, that’s our pitch. If you like it, you pay for it. If you don’t, maybe you’re just in denial?
ATL, BTL, … ZTL
What do we do? Since the team is composed based on the audit result, technically it could be any letter in your problem’s alphabet. Or if you’re into fancy marketing terms – TTL (through the line).