national olympic team branding
It’s a new name and the logo of the Olympic team of Lithuania. Having such a short and catchy name the team also needed an iconic symbol. A logo that would be simple yet meaningful. Something like a stylized oak tree leaf that also resembles a shield and a sword of a warrior.
Now, we know we’re not the only country that has the oak tree as its national symbol, but surely there are not too many countries so obsessed with it. For Lithuanians an oak tree is the oldest tree in Lithuania, the biggest oak grove in Europe, the lyrics of half of our traditional songs, the best choir, the best floor, door and window material and even a name we give our sons. The oak tree leaf symbolizes strenght and unity, while the shields stands for the modern day war – the Olympic fight for precious metal.